How To Make a Cold Call
Are you afraid of making cold calls? You’re not alone. The thought of picking up the phone and calling a complete stranger can be pretty intimidating. But it doesn’t have to be that way. In this guide, we will provide you with tips and strategies for overcoming your fear of cold calling and making the most out of this powerful marketing tool.
Why make a cold call in the first place?
Cold calling can be an effective way to reach new customers, as well as stay in touch with existing ones. It allows you to build relationships, create new opportunities, and increase sales. Despite its advantages, cold calling is often seen as a necessary evil by salespeople. This is because it can be time-consuming and challenging, particularly if you’re not comfortable with it. If you’re dreading making your next cold call, don’t worry – you’re not alone. In fact, research has found that up to 80% of people hate making them! The good news is that there are ways to overcome your fear of cold calling. By taking the right approach and preparing properly, you can make cold calls that are both effective and enjoyable. In this guide, we’ll show you how to make a cold call without feeling scared or anxious.
What to do before making a cold call
Before you even start making calls, it’s important to have a goal in mind. What are you trying to accomplish with this call? Once you know your purpose, you can start preparing what you’re going to say. This may seem like a no-brainer, but you’d be surprised how many people go into cold calling without any sort of plan. One of the best ways to prepare for making a cold call is to role play with a friend or colleague. This way, you can get some practice in and also get feedback on your performance. If you don’t have anyone to role play with, try recording yourself making a call so that you can listen back and critique yourself. When you’re actually making the call, be sure to smile! Smiling makes you sound more friendly and approachable, which will put the person on the other end at ease.
How to make a cold call
The first step to making a cold call is to get over your fear of doing it. Cold calling can be daunting, but it’s important to remember that everyone you talk to is a potential customer. The more people you talk to, the more likely you are to find someone who needs your product or service. Once you’ve overcome your fear, the next step is to prepare for your call. This means having a script ready and knowing what you’re going to say. You should also have some questions prepared in case the person you’re talking to isn’t interested in what you’re selling. When you’re ready, the actual process of making a call is relatively simple. Just pick up the phone and dial the number.
What to do after making a cold call
After you’ve made your call, it’s important to follow up. This is what helps you turn a cold call into a warm one. You want to make sure you’re staying top of mind, and the best way to do that is to reach out.
Here are a few things you can do after making a cold call:
-Send an email -Leave a voicemail -Send a LinkedIn message -Connect on social media -Set up a meeting or coffee date.